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Digital Marketing Plan for the 2Bandits

As someone who is very interested in all aspects of a business, I took a digital marketing class which helped me understand how paid advertising works, the key metrics that indicate that your efforts are successful or not, how to create a customer profile for the target customer. 

For this semester long project, I chose to focus on the 2Bandits, a southwestern inspired jewelry company, that I currently work for. We were asked to create a hypothetical marketing plan for the company of our choosing. The objective for this marketing plan, was to get 200 website visits from new potential customers by May 31, 2020. I wanted to raise awareness about the brand, so I created three marketing tactics that would help boost the brand's awareness. The tactics included Search Engine Marketing, Paid Social Media Ads, and Display Ads. Included in the deck are mock ups of what the advertisements would look like. Lastly, I included a budget for the tactics that shows how much would be needed to invest and what the return on the investment would be. 

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